Account Executive Cover Letter & Writing Tips

Today’s Date

Hiring Manager’s Name

Company Address

Company Phone Number

hiring.manager@gmail.com

Dear (Manager’s Name),

My name is (YOUR NAME), and I am a NASP certified Account Executive with 3 years of experience acquiring clients and managing business partnerships in varying industries, such as radio, TV, and healthcare. Although working at SVC Health has been beneficial to my professional development, I would like to apply for the Account Executive position at (COMPANY NAME). Given its worldwide reputation in retaining business partnerships and workplace culture, I have long aspired to be a part of (COMPANY NAME). Not only is it recognized worldwide as one of the best places to work, its reputation in retaining business partnerships is also well-known in the sales industry.

During my time at SVC Health, I managed overall client satisfaction and worked with four other departments. This required expert negotiation, networking, and customer service skills to ensure the company was meeting the needs of over 500 clients. For a detailed summary of my experience in client acquisition, I’ve included three accomplishments from my resume below:

Collaborated with four internal teams such as account management, underwriting, clinical, and operations to bring in 5 new accounts within my first 2 months of work
Utilized presentation skills to deliver quarterly and annual reports to clients on their drug trends and financial performance, ultimately achieving quarterly revenue goals and surpassing Q4 revenue goals by 150%
Sought out new business partners in Latin America, which led to a 30% increase in the market within first year at the company

(COMPANY NAME) is leading the way forward in cloud computing software, which is a dynamic and rapidly growing market with incredible potential in sales. In addition, I admire (COMPANY NAME)’s commitment to giving employees ample opportunities for growth. I would be happy to contribute my expertise in overseeing accounts at (COMPANY NAME).

Potentially working at (COMPANY NAME) is exciting, and I am eager to discuss the job details further. Please contact me at [PHONE] or via email at [EMAIL] if you need any other information regarding my application. Thank you for your time and consideration. I look forward to hearing from you.

Sincerely,

YOUR NAME

You may be ready to attract clients at your new potential job, but first, you need to attract the employer with a superb cover letter. Keep reading these tips for expert advice on how you can achieve that.

1. Craft a meaningful introduction

There are multiple ways you can go about making an impressive introduction, such as using a personal story. In our sample, the candidate made it personal by mentioning their goals. Let’s take a look at the following example and break down each sentence.

The candidate gets straight to the point in the first sentence, stating their name, current job title, years of experience, and what they specialize in.

My name is (YOUR NAME), and I am a NASP certified Account Executive with 3 years of experience acquiring clients and managing business partnerships in varying industries, such as radio, TV, and healthcare.

In the second sentence, state what position you’re applying for, or alternatively, how you found out about the job.

Although working at SVC Health has been beneficial to my professional development, I would like to apply for the Account Executive position at (COMPANY NAME).

The third sentence should mention what drew you to the company.

Given its worldwide reputation in retaining business partnerships and workplace culture, I have long aspired to be a part of (COMPANY NAME).

In the fourth sentence, elaborate on why you want to work for the company.

Given its worldwide reputation in retaining business partnerships and workplace culture, I have long aspired to be a part of (COMPANY NAME).

Finally, end the introduction with any research you’ve done about the company and how it resonates with you.

Not only is it recognized worldwide as one of the best places to work, its reputation in retaining business partnerships is also well-known in the sales industry.

2. Use bullet points in the body paragraph

Your cover letter should highlight your top achievements mentioned in the resume. Choose ones that you think are the most important or relevant to the job, and create 3-4 bullet points to grab the employer’s attention.

Why are bullet points so important, exactly? First, they make it easier for the hiring manager to read. Cover letters with too many paragraphs and no breakup of text will often bore the reader.

People are generally drawn to bullet points, so use them to bring attention to anything you want the hiring manager to notice immediately.

Bullet points are also useful when summarizing what’s on your resume. You don’t need to include every single accomplishment in your work history – but you can break them up between the bullet points and your body paragraphs.

3. Show off your knowledge about the company

Researching the company before applying to the position is a given. If you want to truly impress the hiring manager, use at least one fact about the company and how it caught your attention.

In our sample, see how the candidate inserts their own research into the cover letter:

account executive cover letter highlights — Don’t know where to start? Researching the company before you write the can give you inspiration of what to discuss in the cover letter.

Here, the candidate compliments the company, but the research they did about its work culture shows they care. In addition, the research they did gives more reasons why they want to work there, based on their shared work values.

At the end of the day, the hiring manager wants to know you’re sincerely interested in the company, so this is why research is crucial to a successful letter.

4. Make a confident conclusion

At the end of your cover letter, you don’t want to sound too pompous that you’ll get the job, but you also don’t want to sound unsure.

However, it’s perfectly fine to make statements about taking action. Your promise to keep in touch and continue to discuss the position can be made into a confident concluding paragraph, such as below:

Potentially working at (COMPANY NAME) is exciting, and I am eager to discuss the job details further. Please contact me at [PHONE] or via email at [EMAIL] if you need any other information regarding my application. Thank you for your time and consideration. I look forward to hearing from you.

There are tons of ways you can approach cover letter writing. Using our tips and example above, you should have more ideas on how you can make your own and catch the employer’s attention.

If you’re pressed for time, we also have a custom cover letter builder that will help you construct a cover letter in no time. Good luck!