Becoming a mogul doesn’t happen over night. Use our real estate cover letter and list of industry-specific writing tips to score the property-selling job of your dreams.
If you aren’t a fan of this cover letter’s style, we have a whole host of other professional cover letter templates you can use.
Table of Contents
1. Real Estate Cover Letter Sample
Still looking for inspiration? Take a look at our library of cover letter examples to find the style that speaks to you.
2. Real Estate Cover Letter (Text Format)
January 1, 2018
Hiring Manager’s Name
123 Company Address
City, State, Zip Code
Dear [Hiring Manager’s Name],
I’m excited to be applying for the position of real estate agent at [Company Name]. While my 5+ years of experience is in both commercial and residential real estate, I look forward to directing my focus solely toward the acquisition of commercial investment properties with [Company Name].
My strengths broadly reside in client acquisition and profit generation through proactive networking and follow-up measures. However, there are a few specific achievements that I am particularly proud of from the past few years:
- Being honored with Best New Agent in 2014 by Gibson Realty
- Receiving Top Realtor of the Month award on four occasions
- Successfully implementing quarterly marketing and sales training seminars
What draws me to [Company Name] most notably is the marketing strategies that you employ. From cultivating relationships and cutting pricing deals with vendors to developing and maintaining marketing plans, my passion is in the sales aspect of real estate. I would love to merge that passion with the resources and marketing focus that [Company Name] boasts.
I’m eager to further discuss my qualifications with you face-to-face. Email me at [email protected] or call me at (xxx)-xxx-xxxx to set up an interview at your earliest convenience. I look forward to hearing from you soon!
3. Four Industry Writing Tips
Before you can start selling property at your new dream job, you need to sell yourself with a well-crafted cover letter. Follow these tips for an expert guide to doing just that.
1. Catch the Hiring Manager’s Eye Using Bullet Points
Your cover letter acts as a highlight reel of your resume. Pick out your most attention-grabbing achievements to draw in the hiring manager and include those as three or four bullet points in the body of your CL.
The bullet point format is beneficial for a couple of reasons:
First, it breaks up the format and makes for an easier read. While paragraph-only cover letters are entirely appropriate, they can come off as heavy and you risk the reader becoming bored.
The candidate gets to slide in a couple honors worth making note of, and they get to subtly indicate that their performance has been recognized by superiors in the past
With the bullet format, the hiring manager will immediately be drawn to the page and their attention will be broken and subsequently revitalized over the course of their read with the jazzed-up format.
Second, the bullet format allows for a concise recap of major achievements. Rather than trying to fit in every accomplishment you’ve collected over your years of experience, you can pack in your most noteworthy successes by dividing their mention between paragraphs and bullets.
For example, this is a great place to include awards and achievements.
Achievements in real estate are often recognized in an official capacity. Include one or two that you’re particularly proud of in your cover letter to add some extra flare.
The best place to insert such commendations is in the bullet point section like the candidate does below:
By doing this, the candidate gets to slide in a couple honors worth making note of, and they get to subtly indicate that their performance has been recognized by superiors in the past.
2. Don’t Forget that You’re Speaking TO Someone
No matter whose hands your CL ends up in, you’re relaying what you have to say to a person – not a brick wall. Speak to them with a level of familiarity and ease instead of a distance tone.
There are two key areas where applicants should be particularly concerned with employing a conversational voice.
For starters, your address line should NEVER read:
- To Whom It May Concern:
Instead, it should read something like this:
- Dear [Hiring Manager’s Name],
Do your research and find out who reads the applications. Address them by their name or, if absolutely no name is available, address them by their title.
For example, if your research doesn’t bring up a name to input in the address line, you can write something like:
- Dear HR Director,
Another way you can bridge some distance between yourself and your cover letter’s reader is by employing a friendly tone. Avoid sounding stiff and overly-professional by infusing your own voice and personality into your cover letter.
Read your final product once aloud. If it doesn’t sound natural to you, it definitely won’t sound natural to a hiring manager.
One way to avoid sounding stiff is by using the pronoun “you” where applicable. This implies a direct relationship between yourself and your CL’s reader.
3. Show What You Know
Include at least one detail about the company that has caught your attention or made you particularly keen to apply there.
Notice how the candidate leads into this paragraph:
Not only are they paying the company a compliment, but they’re proving that they care enough to do their research.
Most importantly though, the applicant is offering a further understanding of why they are seeking employment here based on a shared professional value.
Always do your research before applying to a company. Check out their website, social media pages, and online reviews.
4. Close with Confidence
Eliminate the all-too-common hesitation from your closing paragraph by finishing your CL with confident, actionable statements. Most candidates will say something along the lines of:
- I hope to hear from you soon and perhaps get the chance to come in for an interview.
Losing force at the end like this could be detrimental. The final note of your cover letter will determine the tone that resonates with the hiring manager.
End with the conviction that you and that hiring manager have matters yet to discuss and they will think the same.
We recommend something along the lines of:
- I’m eager to further discuss my qualifications with you face-to-face. Please email me at [email protected] or call me at (xxx)-xxx-xxxx to set up a time for us to chat at your earliest convenience. I look forward to hearing from you soon!
There’s no one-size-fits-all formula for the perfect cover letter. But combining these tips with the example above will hopefully give you the inspiration and insight you need to catch any hiring manager’s eye.
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