Marketing Assistant Resume Sample

1. Sprinkle in statistics, numbers, and figures.

Using numerics is a method is not just applicable to advertising, but also when it comes to your marketing resume. The marketing field is known for being all about results – so you’ll need to show some evidence that you can deliver.

If you can provide examples of quantified accomplishments, you’re already one step ahead of the game. Check out some examples of professional experience statements below:

• Recruited two new members to the marketing department, while managing, training and mentoring a team of five
• Increased business in a highly competitive marketplace and maintained double-digit sales increases yearly – 33% in year one, 48% in year two
• Published more than 50 articles in the quarterly newsletter on trends in the printing industry

Making your achievements measurable is a key tactic to get noticed early on in the job searching process.

2. Build upon and clearly define your skills.

The skills section of your marketing resume will give the hiring manager or recruiter a clear picture of what your capabilities are. Adjust the order of your skills based on what the job description sees as most important.

For example, if one marketing assistant position emphasizes keyword research and Google Analytics knowledge, make sure these are at the top of your list.

Not sure how to describe your abilities? We’ve researched and aggregated a list of the top desirable skills that employers seek in marketing assistants. See which skills or experiences you have that you can include in your resume.

Top Marketing Skills

• • Content marketing: This simply means creating and distributing content for consumers. Content can mean video, text, or audio. Marketers tend to have a specialty, so take the time to familiarize yourself with the channels of communication used in this field.
• • SEM/SEO: Search Engine Marketing (SEM) used to include Search Engine Optimization (SEO), but nowadays it strictly means paid search advertising. SEO is the process of making web content in the top rankings in search engines.
• • Content Management Systems (CMS): These include blogging sites such as WordPress, Drupal, and Joomla.
• • Mobile marketing: A multi-channel marketing strategy aimed at connecting with the target audience via smartphones, tablets, or other mobile devices.
• • Video production: Any experience in creating or editing YouTube videos is often highly sought-after. More businesses are now looking to reach out to consumers through video, and even consumers say they prefer videos over other forms of content marketing.
• • Customer Relationship Management (CRM): Customer relationship management is the method used to maintain and build relationships with your customers. Salesforce is an example of a platform used to engage with customers and manage sales and productivity.
• • Coding and web design: HTML, CSS, and other coding languages are valuable assets to have in any career path. Basic knowledge of how to code is useful when producing digital marketing campaigns or working with web developers.
• • Paid social media advertising: Companies use demographic information to reach out to specific audiences so that they will see a brand on their social media accounts, such as promoted Tweets or Facebook posts.
• • Lead nurturing: This is a technique of fostering relationships with buyers when you’re in sales. It focuses on marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.
• • Email marketing: A type of internet marketing that uses email to promote products or services.
• • UX Design: User Experience Design involves designing a product in a relevant and appealing way. UX Design encompasses all aspects of integrating a product – the why, what, and how consumers use it.
• • Data science and visualization: Data science is the study of where data comes from, what it means, and how it can be used for your business. Python and SQL are examples of languages used in data analytics. Data visualization takes the information and presents it in the form of statistical graphs, plots, and graphics.
• • Consumer behavior: Knowledge of consumer behavior means you have studied how people make decisions about a product. This study incorporates psychology into marketing strategies.

#1 CRM skills

#2: CMS skills

#3: SEO skills

3. Make your resume objective or professional statement the heart of the resume

The resume objective is your sales pitch – a statement which explains why would someone want to hire you instead of another candidate. If you’re changing industries or just starting out, the resume objective will be helpful to employers, since your work history may not overtly show your goals.

In your objective or statement, clarify which skills, knowledge, or past experiences will help the company achieve its needs. Focus on what you can offer to the company as opposed to what the company can offer you.

Let’s check out how you can make a captivating statement for your marketing resume, using the standard three-sentence structure:

First sentence: profession and years of experience

• Digital marketing professional specializing in video production with 3 years of experience.

Second sentence: what you can offer, how you will provide it

• Seeking a job at Mt. Everest Software where I can use my background in video creation, editing, and SEO knowledge to bolster the company’s social media presence.

Third sentence: your education and certifications summary

• I have a B.A. in Marketing with a minor in Broadcast Journalism and possess a Google AdWords certification.

Use these tips to create a resume that hiring managers will love. Or, you could let our free resume builder do the job for you.