What’s harder than successfully marketing something to hundreds or thousands of customers? Marketing yourself to one or two hiring managers and writing a perfect resume.
Resume Companion is here to make that process as smooth as possible with expert resume writing tips. We’ve got a HR-approved resume sample for you to use and it’s completely free to download.
Get your name seen by hiring managers ASAP with our free and simple resume builder.
Table of Contents
- Marketing Resume Sample
- Related Resumes
- Marketing Resume (Text Format)
- Promote Yourself with These Resume Writing Tips
1. Marketing Resume Sample
Looking for a different resume style than the one we used? We have plenty of free resume templates to choose from to help you sell yourself as a pro.
Browse through our large library of resume examples, conveniently arranged by industry. The best part is they’re all free to download!
2. Related Resumes
Have a look at our impressive cover letter examples and writing guides, because a great resume wouldn’t be complete without a great cover letter.
3. Marketing Resume (Text Format)
123 Your Address
City, State, Zip Code
(xxx) xxx – xxxx
Dedicated and astute marketing specialist with an 8-year history leading imaginative ad campaigns and profitable SEO implementation. Assisted clients in the development of social media strategies which increased brand awareness and revenue. Proficient in identifying key demographics through customer sales information, market research, and data analytics. Seeking to transfer my proven track record of profitable marketing tactics to a talented, growing organization.
IMAGERY CREATIVE, Miami, FL
Advertising Project Lead, May 2015 – Present
- Formulate creative organic and paid digital ad campaigns across all social media and search engine platforms (Google, Bing, Facebook, Twitter, Instagram, etc.) for Colada Cuban Bakery; boosting social media engagement by 400%
- Direct and approve a variety of multi-channel marketing products in coordination with technical and design teams
- Incorporate industry-standard analytics, comprehensive reporting, and innovative SEO methods to improve marketing campaign success, resulting in a $15,000 increase in average monthly sales for our client
- Maximize return on marketing investment and communicate project status with the Marketing Director, ensuring optimal client satisfaction
MIAMI HERALD, Miami, FL
Local Marketing Consultant, September 2011 – May 2015
- Implemented direct and electronic mail campaigns, improving brand awareness with 1.7 million households throughout Miami-Dade, Broward and Monroe counties
- Analyzed customer information and sales data to effectively target key demographics, growing subscription rates by 8% year-to-year
RIPLEY’S ENTERTAINMENT, Orlando, FL
Digital Marketing Specialist, March 2010 – September 2011
- Developed keyword targets, text ads, and optimized online landing pages, reducing average bounce rates and increasing session times by 2 minutes
- Managed paid search, display, and remarketing campaigns on Google AdWords, Bing Ads, and other platforms
University of Central Florida, Orlando, FL
- Bachelor of Arts in Advertising / Public Relations, GPA: 4.0
- Proficient with MS Office, Adobe InDesign, Illustrator, & Dreamweaver
- Familiar with a variety of CRM management tools (Salesforce, Oracle, & Blackbaud)
- Extensive knowledge of Google AdWords, DoubleClick, PPC, SEM, SEO, and other digital marketing disciplines
4. Promote Yourself with These Resume Writing Tips
Marketing 101: Capture the attention of consumers and they’ll buy your product.
The best resumes also exemplify this basic buyer-seller tenet by convincing hiring managers that you’re the qualified professional they need.
Draft a stellar resume that’s sure to get you hired with these writing tips.
When writing your resume, the first thing you need to decide is formatting.
Do you go with something flashy or professional? Are you trying to deemphasize your lack of experience or gaps in employment?
Luckily, we’ve got a comprehensive format and style guide to help you sort it all out.
The standard resume format you’re no doubt used to seeing is the reverse-chronological resume. This structure places your most recent job experience first and works backward from there.
It’s an effective format, particularly if you have an impressive list of previous employers or you want to highlight promotions and job titles you’ve accrued throughout your career.
Consider the type of company you’re seeking employment with when determining the resume format and style:
- Are you applying to the direct mail team for a local newspaper? Keep it professional and check out how to write a reverse-chronological resume.
- Is a creative advertising agency looking for someone to design the next big-box retailer or soft drink campaign? Add some style with one of our creative resume templates.
- Do you think you’d make a solid SEO candidate even though you lack the experience? Sounds like you need a functional resume format highlighting your skills and qualifications. Or, if you already have some relevant work experience, our marketing assistant resume would be an excellent example for you to learn from.
Consider the type of company you’re seeking employment with when determining the resume format and style.
Don’t just regurgitate your job history and be done with it. Target the job you’re after with a resume suited to their sensibilities.
Never underestimate the importance of resume formatting.
Quantify Your Success
Your prospective company (and their clients) will measure success with numbers, so prove your accomplishments by quantifying aspects of your resume.
Your value as a potential member of the team comes down to how well you can produce results for the company or client. That’s where quantifiable bullet points come in.
When a hiring manager can easily recognize what you contributed to your previous employer, it increases your potential of getting called back for an interview.
Some examples of well-quantified bullet points would be:
- Developed innovative social media outreach campaign, gaining 13,000 new social media followers
- Spearheaded strategic SEO policy, acquiring a 2% increase in conversion rates over 3 months
- Restructured data gathering of the local market, reducing wasteful expenditures and boosting quarterly revenue by $189,000
Use Tracking Systems to Your Advantage
As a marketing specialist, this next tip should come naturally. Optimize your resume by utilizing phrases and words from the job posting.
The reasoning behind this is simple. Nowadays, numerous businesses use candidate tracking systems, or applicant tracking systems (ATS), during the hiring process. An ATS scans all of the different resumes an employer receives for relevant keywords.
If a company posts a job looking for someone “Skilled in data analytics and search engine optimization” and there isn’t a single mention of data or search engines anywhere within your resume, you’re unlikely to get a callback.
Take a look at this recent job posting for a Digital Marketing Specialist:
Highlighted in red are the primary keywords that are highly relevant to the position. These are broad terms and concepts that recruiters will want a candidate to be familiar with.
- Update, edit, and proofread online content
- Develop creative concepts
- Ability to write copy
You would want to incorporate some of these into your Professional Profile, Work History, and Skills section.
The elements highlighted in yellow are more specialized for this specific job.
- Present marketing messages and brand style
- Write emails, social media articles, web content, sales collateral, white papers, and blogs
- Understand SEO
They aren’t likely to be as important to an ATS as the phrases in red, though they can help rank your resume higher.
Obviously, you don’t ever want to lie on your resume, but weaving certain elements of a job posting into your resume whenever possible is a great writing strategy.
There’s even more information in our article about tailoring your resume for applicant tracking systems.
Understand the Field
Marketing is a broad job descriptor with a variety of skill sets needed. Job types can range from the highly technical like shaping how search engines or social media platforms can link back to your e-commerce site, to the innately creative like designing new company branding initiatives or maintaining public relations as a spokesperson – these all fall under the umbrella of marketing, promotions, and advertising.
We’ve compiled a list of resources to use as a new powerhouse in this intensely competitive industry.
Creative & General Advertising
Ad Age – Stay up-to-date on the latest advertising business news and innovations.
Luerzer’s Archive – A fantastic resource for creative advertisers. Reference their massive archive of commercial, print, and digital ads from over 30 years of campaigns.
Backlinko – Learn a variety of SEO and link building strategies for professional content and search engine marketers.
Moz Blog – Moz has a suite of analytics software and a renowned blog.
Public Relations & Content Marketing
Compose.ly – Connect with experienced content writers for a range of communication initiatives for start-ups and veteran businesses alike. Gain valuable content marketing insight with their handy blog.
Help a Reporter Out – Help a Reporter Out, otherwise known as HARO, is a PR and journalist advice service where users submit questions and get in contact with experts.
The U.S. Bureau of Labor Statistics projects a 23% growth rate for the industry over the next 10 years, which is well above the average growth rate for other career fields.
Talented marketers are a hot commodity, at the moment, so take these resume writing tips and get in front of a hiring manager today!