Marketing Resume Sample

Marketing 101: Capture the attention of consumers and they’ll buy your product.

The best resumes also exemplify this basic buyer-seller tenet by convincing hiring managers that you’re the qualified professional they need.

Draft a stellar resume that’s sure to get you hired with these writing tips.

Formatting Matters

When writing your resume, the first thing you need to decide is formatting.

Do you go with something flashy or professional? Are you trying to deemphasize your lack of experience or gaps in employment?

Luckily, we’ve got a comprehensive resume format and style guide to help you sort it all out.

The standard resume format you’re no doubt used to seeing is the reverse-chronological resume. This structure places your most recent job experience first and works backward from there.

It’s an effective format, particularly if you have an impressive list of previous employers or you want to highlight promotions and job titles you’ve accrued throughout your career.

Consider the type of company you’re seeking employment with when determining the resume format and style:

• Are you applying to the direct mail team for a local newspaper? Keep it professional and check out how to write a reverse-chronological resume.
• Is a creative advertising agency looking for someone to design the next big-box retailer or soft drink campaign? Add some style with one of our creative resume templates.
• Do you think you’d make a solid SEO candidate even though you lack the experience? Sounds like you need a functional resume format highlighting your skills and qualifications. Or, if you already have some relevant work experience, our marketing assistant resume would be an excellent example for you to learn from.

Don’t just regurgitate your job history and be done with it. Target the job you’re after with a resume suited to their sensibilities.

Never underestimate the importance of resume formatting.

Quantify Your Success

Your prospective company (and their clients) will measure success with numbers, so prove your accomplishments by quantifying aspects of your resume.

Your value as a potential member of the team comes down to how well you can produce results for the company or client. That’s where quantifiable bullet points come in.

Some examples of well-quantified bullet points would be:

• Developed innovative social media outreach campaign, gaining 13,000 new social media followers
• Spearheaded strategic SEO policy, acquiring a 2% increase in conversion rates over 3 months
• Restructured data gathering of the local market, reducing wasteful expenditures and boosting quarterly revenue by $189,000

Use Tracking Systems to Your Advantage

As a marketing specialist, this next tip should come naturally. Optimize your resume by utilizing phrases and words from the job posting.

The reasoning behind this is simple. Nowadays, numerous businesses use candidate tracking systems, or applicant tracking systems (ATS), during the hiring process. An ATS scans all of the different resumes an employer receives for relevant keywords.

If a company posts a job looking for someone “Skilled in data analytics and search engine optimization” and there isn’t a single mention of data or search engines anywhere within your resume, you’re unlikely to get a callback.

Take a look at this recent job posting for a Digital Marketing Specialist:

Source: Indeed.com

Highlighted in red are the primary keywords that are highly relevant to the position. These are broad terms and concepts that recruiters will want a candidate to be familiar with.

• Update, edit, and proofread online content
• Develop creative concepts
• Ability to write copy

You would want to incorporate some of these into your Professional Profile, Work History, and Skills section.

The elements highlighted in yellow are more specialized for this specific job.

• Present marketing messages and brand style
• Write emails, social media articles, web content, sales collateral, white papers, and blogs
• Understand SEO

They aren’t likely to be as important to an ATS as the phrases in red, though they can help rank your resume higher.

Obviously, you don’t ever want to lie on your resume, but creating an ATS-friendly resume by weaving certain elements of a job posting into your resume whenever possible is a great writing strategy.

Understand the Field

Marketing is a broad job descriptor with a variety of skill sets needed. Job types can range from the highly technical like shaping how search engines or social media platforms can link back to your e-commerce site, to the innately creative like designing new company branding initiatives or maintaining public relations as a spokesperson – these all fall under the umbrella of marketing, promotions, and advertising.

Additionally, you should be familiar with different approaches and strategies, such as performance marketing.

We’ve compiled a list of resources to use as a new powerhouse in this intensely competitive industry.

Creative & General Advertising

Ad Age – Stay up-to-date on the latest advertising business news and innovations.

Luerzer’s Archive – A fantastic resource for creative advertisers. Reference their massive archive of commercial, print, and digital ads from over 30 years of campaigns.

SEO

Backlinko – Learn a variety of SEO and link building strategies for professional content and search engine marketers.

Moz Blog – Moz has a suite of analytics software and a renowned blog.

Public Relations & Content Marketing

Compose.ly – Connect with experienced content writers for a range of communication initiatives for start-ups and veteran businesses alike. Gain valuable content marketing insight with their handy blog.

Help a Reporter Out – Help a Reporter Out, otherwise known as HARO, is a PR and journalist advice service where users submit questions and get in contact with experts.

The U.S. Bureau of Labor Statistics projects a 23% growth rate for the industry over the next 10 years, which is well above the average growth rate for other career fields.

Talented marketers are a hot commodity, at the moment, so take these resume writing tips and get in front of a hiring manager today!

If you can’t be bothered to write your own, let our free resume builder create a professional resume for you in minutes.