Marketing yourself is tricky; it doesn’t come naturally for most people. If you don’t make a good first impression, a hiring manager isn’t likely to call you in for an interview.
That’s why a winning cover letter is the first step in successfully marketing yourself to employers.
If you’re new to the game or an industry vet, we’ve got a cover letter sample to download for free and expert advice for writing your own cover letter.
Yet, if you need a cover letter that’ll connect with professionals right now, consider using our fast and easy cover letter builder.
Table of Contents
- Marketing Cover Letter Sample & Resume (Image)
- Marketing Cover Letter Sample (Text Format)
- Cover Letter Writing Strategies for Marketers
1. Marketing Cover Letter Sample & Resume (Image)
Need an entirely different cover letter? Find the right one for your specific industry by checking out our complete library of cover letter examples and writing tips.
2. Marketing Cover Letter Sample (Text Format)
242 Ocean Blvd.,
Miami, FL, 33062
March 3, 2018
[Department Manager Name]
Director of Marketing
Carnival Cruise Line
3655 87th Ave.
Miami, FL, 33178
RE: Marketing Position
Dear [Department Manager Name],
I am writing to apply for the position of Marketing Project Lead at the corporate headquarters of Carnival Cruise Lines in downtown Miami. I have been working as a marketing specialist since 2010 and greatly understand both the creative and technical side of marketing for today’s society. As a current Project Lead, I’ve directed a team of design specialists and developed successful ad campaigns for local businesses in the greater Miami area. My team management skills and innovative marketing strategies helped bring $15K in average monthly sales to our client, wildly exceeding their projections by nearly 50%. This led to positive word of mouth amongst the entrepreneur community and my agency acquired eight new accounts in the month following my team’s campaign.
I significantly reduced employee attrition rates as a result of the strength of my leadership, interpersonal skills, and friendly motivation tactics. Regarding the creative side of marketing, I’ve been responsible for print, television, radio, digital, and direct mailing advertisements. My team and I developed a variety of campaigns across all outreach platforms and client satisfaction was our highest priority. On the technical side, I have five years of experience optimizing websites and articles for SEO and managing paid search and social marketing campaigns.
With a history implementing profitable marketing tactics, experience successfully leading design and technical marketing teams, and a desire to learn all that I can in the marketing field, I am certain I would prove to be a worthy addition to the already talented marketing team at Carnival Cruise Lines. Thank you for the opportunity to apply and I appreciate your consideration regarding employment. I look forward to hearing from you.
Resume Companion has the ultimate guide to writing a cover letter. Take a look once you’ve finished reading our marketing cover letter tips.
3. Cover Letter Writing Strategies for Marketers
OK, so this isn’t exactly Adam Smith’s The Wealth of Nations, but the same marketing concepts apply when writing your cover letter. Assess the needs of your potential employer and then ask what is it that they want from an employee.
1. Target your audience
Consider who you’re trying to work for and align your cover letter accordingly. It helps to do a little research about the company beforehand.
Scour their website for clues about what the company culture might be like. See if you can find out what projects they’ve worked on, who their clients are, or if they have any articles written about them.
All of this is going to give you a better idea about how to structure the tone of your cover letter.
The creative advertising agency that handles Mattel’s toy line is going to be receptive to a cover letter with a casual tone more than, say, the straight-laced team of The New York Times.
With that said, don’t go overboard. If your cover letter is just a bizarre monologue, then you’re never going to be let anywhere near the interview room.
Assess who you’re talking to with your cover letter and target your audience.
2. Demonstrate Your Results
Your eligibility hinges on what you can offer the team. They expect results. Of course, your resume should already demonstrate the quantifiable actions you took at your previous jobs (especially, if you followed our handy marketing resume writing tips).
A great cover letter will dive a little deeper into how you achieved everything you have listed on your resume.
- Incorporate industry-standard analytics, comprehensive reporting, and innovative SEO methods to improve marketing campaign success, resulting in a $15,000 increase in average monthly sales for our client
- My team management skills and innovative marketing strategies helped bring $15K in average monthly sales to our client, wildly exceeding their projections by nearly 50%. This led to positive word of mouth amongst the entrepreneur community and my agency acquired 8 new accounts in the month following my team’s campaign.
The bullet point from our resume sample doesn’t quite paint the full picture. The cover letter reinforces what this candidate achieved.
Since a cover letter is more conversational than a resume, you can go into more detail regarding the information on your resume.
3. Be Confident, Not Pompous
It may seem like a good idea to try and puff yourself up as a much as possible (marketing is the art of selling, after all), but there’s a fine line between confidence and arrogance.
Emphasize your willingness to learn more and that this position offers the potential for you to grow as a marketer. A desire to learn all that I can in the marketing field.
Compliment the organization and consider how grateful you’d be if they decide to employ you. I am certain I would prove to be a worthy addition to the already talented marketing team.
Stay humble and be appreciative when closing out your cover letter. Thank you for the opportunity to apply and I appreciate your consideration regarding employment. I look forward to hearing from you.
Good luck! Remember these simple tips when writing your cover letter and we can’t wait to see your next big ad campaign.